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Without a doubt, the Ethan K signature Alla bag was created specially for Ms. Alla Verber, the most powerful woman in Russian fashion.


Ms. Verber is the founder of TsUM and Vice President of Mercury, Russia’s largest luxury goods group.


At Alla’s request to have an extremely private bag that she could access easily, even in the spotlight of the shutterbugs at the many fashion shows that she attends, Ethan designed the now patented secret ‘trap door’ feature which also allows discreet access to the bag’s main compartment from a door on the back of the bag.